Writing Archive
These days, you can find most of my work in one of two places:
Technically Speaking, my personal blog covering marketing and strategy in the tech space
MBAxcel, the premier resource for deferred MBA applicants
Check these links out for my most up-to-date content.
The Spotify Wrapped model: Why companies are copying it and failing miserably
Spotify has seen massive success using customer data to create an annual viral sensation. Some companies could learn a thing or two from Wrapped, but others should steer far, far away.