The Spotify Wrapped model: Why companies are copying it and failing miserably SubstackTechnically SpeakingTechnologyMarketing Dec 30 Written by Justin Tang Spotify has seen massive success using customer data to create an annual viral sensation. Some companies could learn a thing or two from Wrapped, but others should steer far, far away. Read on Substack Justin Tang Previous Previous Future News: How Generative AI Can Enhance Newsroom Practices and Enable Creativity Next Next NewMo lifts mask mandate, in line with federal transportation guidelines
The Spotify Wrapped model: Why companies are copying it and failing miserably SubstackTechnically SpeakingTechnologyMarketing Dec 30 Written by Justin Tang Spotify has seen massive success using customer data to create an annual viral sensation. Some companies could learn a thing or two from Wrapped, but others should steer far, far away. Read on Substack Justin Tang